PNC BANK / THE 1.65% DIFFERENCE
PNC is launching in Dallas and Kansas City. Not only do they have to introduce themselves to the locals, but they're going completely digital—a concept still foreign to most. Our job was to get the word out and make the benefits of digital banking clear.
AD: Arturo Aranda, Brett Simon, Asyia Fisher
CW: Scott Higgins, Tim Yuen, Nexus Cook, Kate Rohrich