USPS | THE SHIPPING GAME
ACD: Rob Seale
Design: Justin Coombs
CW: Kate Rohrich
We created a direct mail campaign that showed business leaders what they were missing by shipping with other carriers. The piece was built to grab attention and get recipients to play the AR game.
We won the Drum’s Best Demand-Generation Campaign and Best VR or AR Experience. What the judges said: “Simple, but led to real brand insight, and drove excellent results. Nice use of AR in direct mail, and a great contemporary design.“
