USPS / WEB, DIRECT MAIL

Every year for the holidays, people rely on USPS to connect with their loved ones. They become Santa for their family, friends, and everyone on their holiday card list. So we wanted to show them that we were a one stop shop for delivering cheer—almost like their own holiday workshop. We created an experience that set the scene, with cinemagraphs to make it feel like it was really right in front of you.